About

Welcome to Rødder, a kidswear brand rooted in a personal journey. As a parent navigating the kidswear market, I encountered concerns regarding the health risks posed by leftover chemicals in clothing and the overwhelming need for new clothes during a child's first year, leading to a closet overflowing with baby clothes rapidly to small.

This led to the creation of Rødder, a project dedicated to purpose a new alternative of natural and clean products accompanied by strategies to tackle waste and overproduction.

In Danish, "Rødder" means roots, symbolizing the nourishing connection to the earth and the origin of something significant. In danish it also holds a playful connotation, reflecting the spirited nature of children, akin to being a bit naughty or troublemaking.

Rødder is more than just a brand; it's an ode to the genuine nature of children — their curiosity, authenticity, and honesty. Our brand echoes these qualities, embracing the natural world through sustainable practices that celebrate experimentation, exploration, and creativity.

At Rødder, we honor the artistry, tactile experience, and historical richness of natural dyes, embodying a commitment to slowing down and caring for our precious resources. Join us on this journey, where kidswear is not just clothing but a celebration of the remarkable essence of childhood.

As an evolving and open-minded company, we're dedicated to continuous improvement. We strive to embrace new practices and technologies, aiming to be more sustainable tomorrow than today. Your inputs are invaluable – we love to hear from you as we journey towards a more sustainable and delightful kidswear experience.