The fashion supply chain comprises numerous steps, with the often overlooked textile dyeing process emerging as the most polluting phase in fashion production, posing significant threats to both living creatures and the environment.

Insufficient control over wastewater from textile dyeing facilities results in the release of water laden with toxic chemicals, microplastics, and residual dyes into water streams, leading to contaminated drinking water, a decline in marine life, and the infiltration of harmful chemicals into ecosystems.

In addition to these consequences, the dyes present a direct health threat to those working with them. Furthermore, since small amounts of chemicals persist in clothes permanently, they pose a risk to the wearers, so us and our kids.

Originating from nature's cleanest resources, plant dyes unveil a palette untouched by toxic chemicals. Their vibrant hues stem from renewable sources, and unlike their synthetic counterparts, these colors pulsate with life, drawn from the rich tapestry of the earth itself.

Transcending mere pigments, they embody a legacy dating back to 2600 B.C. Beyond their aesthetic appeal, natural dyes are non-toxic, biodegradable, and leave no footprint in our precious waters. Embracing this ancient craft, we embark on a journey where colors are not just seen but experienced – alive, vibrant, and at the core of Rødder.