Dogmas

  • NO TOXINS OR PLASTICS

    At Rødder, our commitment to nature guides every decision. Aware that chemical-laden products contaminate the soil and plastics persist as harmful microplastics, we prioritize to use only natural and bio degradable materials in our products, along with their surroundings. This commitment enables our items to seamlessly reenter the biosphere when they reach the end of their lifecycle. In this way, we strive to create a harmonious cycle, aligning our practices with the principles of nature, and minimizing any adverse impact on the environment contributing to a healthier ecosystem for future generations.

    We approach this principle by exclusively working with biodegradable natural materials and plantdyes.

  • NO OVERPRODUCTION

    A significant hurdle for the fashion industry's shift toward sustainability is the massive scale of production and a system that fuels overproduction to push down production prices. 

    At Rødder, we tackle this challenge by designing products with enduring appeal. Rødder addresses this challenge by designing for timeless relevance, working seamlessly across seasons. Embracing made-on-demand initiatives, we hand-dye products upon order. This approach keeps our inventory agile, adapting to color trends and customer preferences. It enables Rødder to avoid dead stock, ensuring our offerings align with your desires.

    See more about our dyed to order approach.

  • NO SALE POLICY

    In an era of increasingly frequent collections and additional sales, impulsive shopping and overconsumption are prevalent. Rødder resists contributing to this trend, aspiring to shape a new perception of clothing value. We aim for our customers to trust that a Rødder product maintains the same value tomorrow as it does today. Hence, we introduce a circular initiative to extend product lifespan, minimize textile waste and celebrate a new circular shopping culture. When you circulate a Rødder product, we provide a voucher for purchasing a new product at reduced pricing, expressing gratitude for participating in reshaping the narrative of clothing value. Learn more about how our circular initiative works and how you can engage.